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What you’ll learn
- Learn more about SEO and understand how it all works
- Learn how to structure and optimize your website to rank on page 1
- SEO Training strategies used by Londons Leading SEO agency
- How to find the best keywords to target for your website
- How to see all the keywords your competitors are targeting
- How to find 100s of content ideas for your blog
- How to build high-quality SEO backlinks that move the needle
- Master technical SEO and outsmart your competitors
- Find out how I used internal links to rank on page 1 for a MASSIVE keyword
- How to deal with a negative SEO attack
INTRODUCTION GOOGLE SEO
Search engine optimization (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines.
SEO is part of the broader topic of Search Engine Marketing (SEM), a term used to describe all marketing strategies for search. SEM entails both organic and paid search. With paid search, you can pay to list your website on a search engine so that your website shows up when someone types in a specific keyword or phrase. Organic and paid listings both appear on the search engine, but they are displayed in different locations on the page.
So, why is it important for your business‟ website to be listed on search engines? On Google alone, there are over 694,000 searches conducted every second. I Think about that. Every second that your website is not indexed on Google, you are potentially missing out on hundreds, if not thousands of opportunities for someone to visit your website, read your content, and potentially buy your product or service. Practicing SEO basics, as well as more advanced techniques after those, can drastically improve your website‟s ability to rank in the search engines and get found by your potential customers.
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